✨ New Arrivals Just Dropped!Explore
HomeStore

Stetson: American Icon Deluxe Edition

Product image 1
1 / 10
+5

Stetson: American Icon Deluxe Edition

Introducing our first-ever coffee table book, spanning 320 pages and bringing together 160 years of history, innovation, craftsmanship, and culture in one collectible volume. With contributions from a range of leading figures and longtime Stetson fans, it’s the definitive story of our brand, from West to East, and America to the world. This deluxe edition includes a slipcase and is exclusive to Stetson.com.

The book features an introduction by award-winning historian Douglas Brinkley, who chronicles the Stetson story, from John B. Stetson’s early days to the company’s current global reach; a personal essay by legendary musician Lyle Lovett on the power of having the right hat; a look at Stetson in cinema by New York Times film critic Glenn Kenny; an exploration of the cowboy hat’s enduring allure by Vogue senior archive editor Laird Borrelli-Persson; and a visit to our Texas factory, where style writer Jay Fielden gets a firsthand look at how Stetsons are crafted today.

Other highlights include profiles of an eclectic mix of global collectors, a history of Stetson in uniform, a compendium of iconic advertisements through the decades and more.

  • Hardcover
  • Deluxe Slipcase
  • 320 Pages
  • Published by Rizzoli, 2025

Introducing our first-ever coffee table book, spanning 320 pages and bringing together 160 years of history, innovation, craftsmanship, and culture in one collectible volume. With contributions from a range of leading figures and longtime Stetson fans, it’s the definitive story of our brand, from West to East, and America to the world. This deluxe edition includes a slipcase and is exclusive to Stetson.com.

The book features an introduction by award-winning historian Douglas Brinkley, who chronicles the Stetson story, from John B. Stetson’s early days to the company’s current global reach; a personal essay by legendary musician Lyle Lovett on the power of having the right hat; a look at Stetson in cinema by New York Times film critic Glenn Kenny; an exploration of the cowboy hat’s enduring allure by Vogue senior archive editor Laird Borrelli-Persson; and a visit to our Texas factory, where style writer Jay Fielden gets a firsthand look at how Stetsons are crafted today.

Other highlights include profiles of an eclectic mix of global collectors, a history of Stetson in uniform, a compendium of iconic advertisements through the decades and more.

  • Hardcover
  • Deluxe Slipcase
  • 320 Pages
  • Published by Rizzoli, 2025
$37.50

Original: $125.00

-70%
Stetson: American Icon Deluxe Edition

$125.00

$37.50

Description

Introducing our first-ever coffee table book, spanning 320 pages and bringing together 160 years of history, innovation, craftsmanship, and culture in one collectible volume. With contributions from a range of leading figures and longtime Stetson fans, it’s the definitive story of our brand, from West to East, and America to the world. This deluxe edition includes a slipcase and is exclusive to Stetson.com.

The book features an introduction by award-winning historian Douglas Brinkley, who chronicles the Stetson story, from John B. Stetson’s early days to the company’s current global reach; a personal essay by legendary musician Lyle Lovett on the power of having the right hat; a look at Stetson in cinema by New York Times film critic Glenn Kenny; an exploration of the cowboy hat’s enduring allure by Vogue senior archive editor Laird Borrelli-Persson; and a visit to our Texas factory, where style writer Jay Fielden gets a firsthand look at how Stetsons are crafted today.

Other highlights include profiles of an eclectic mix of global collectors, a history of Stetson in uniform, a compendium of iconic advertisements through the decades and more.

  • Hardcover
  • Deluxe Slipcase
  • 320 Pages
  • Published by Rizzoli, 2025
Stetson: American Icon Deluxe Edition | Stetson